Sales
Value Proposition
Competitive Advantages
Marketing Strategy
For those who have trouble putting an outfit together for any specific day, whether it is a regular day at school, a wedding, or even a job interview. Voguish will help save plenty of time which will be convenient for those with busy schedules.
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Voguish requests that you enter your age and what styles you are comfortable with in order to create an outfit that suits your liking. Our app also connects to many different apps so that you only need to go to one app when you are getting ready in the morning.
We will distribute mail advertisement to promote our app. We must use social media to promote our app such as posting photos of anything relating to Voguish, using Twitter, Instagram, and Facebook to share content regarding Voguish. We also plan on creating a commercial and a magazine cover which shows what our app can do
Distribution Patterns
Revenue Stream
Sales Strategy
Voguish will be distributed via the App Store and Google Play. This will help our app become more popular because most people are on their phones and looking at the app store for things to download.
Our app will be free with ads, but we will also have a premium option for $2.99 that unlocks certain features within the app and it will also be ad free. We want to create an app that will help companies sell what they need to so we can all help each other. That is why if you purchase the premium version you will be able to access discounts companies give you for using our app.
A system will be established for continuous improvement and repeatedly promote the app and distribute ads all over. We plan to continuously develop our app and have updates that would help make the app better every time our users use it.
Positioning Statement
Milestone
Pricing Strategy
The app is targeted to people ages 12+, anyone could have trouble finding an outfit regardless of how their age. Our app will help everyone who has a busy lifestyle and we plan to make it easier for everyone to continue with their busy lives and take less time getting ready in the morning.
As a business, we are thriving to make our app successful not only in the process of the app but successful when it’s launched. Also to show your outfit would look before you put it on. It will include an option to mix and match your clothes. Premium version will be released some time after the free version is out.
There will be a free version and there will be a premium version with more features sold for $2.99.
graphs
Overall costs
Coder-$700
Advertising- $200,000
Workers- $45 an hour
Building rental- $196,431
TOTAL EXPENSES- $407,131
Break-even Analysis
As shown in the graph, we should break even in between five to ten years depending on how sales are doing and if we reach our earning goals
Sales Forecast
TOTAL EARNINGS PER MONTH
$4,131.00
Assumptions
Projected Profit and Loss
Projected Balance Sheet
Projected Cash Flow
Business Ratios
