Market
Strategic Niche Marketing
Our targeted customers are those who are busy throughout the day and do not have time to waste in the morning. They will input their busy schedule and the clothes they have and every morning our app will choose a outfit for them to wear. Our target is to be appealing to businesswoman and teenagers because they will us market the app the most. Our ads are also going to vary depending on what our customers are interested in.
Market Segmentation
We are aiming for people who enjoy fashion, but don’t have time to waste in the morning. We want to attract all people who have a different taste in what they wear. They will become our primary source of income because our app will help them look good, but they won’t have to waste time in the morning getting ready.
Strategic Partnerships
We plan to partner up with vogue magazine because we believe they will help our business thrive. We plan to use their magazine to help our business make money by placing ads in their magazine. We got the partnership by working together and explaining how our ideas will help them because we plan to give our customers previews of the magazine.
Target Market Segment Strategy
We plan to use the Heterogeneous approach and make things easier for you but still give you options to cater to each consumer’s own needs. It will have a variety of different selections with simple and clear instructions.
Detailed Market Breakdown
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Demographics
Our market has a value of about 70$ Billion.
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Target Market
Our main demographic is female, between the ages of 20 and 45, and has a median income of 36K$. They work hard in their jobs, so they have barely enough time to get dressed in the morning, which can cause conflict, especially in jobs that require you to dress a certain way or have a certain code.
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Market Need
Our competition all have one thing in common: They require you to choose outfits. Our app has an AI assistant designed to give you suggestions and help you choose your outfits. They also have reviews written that say they require a lot of work and while ours requires some of the work their app requires, we make up for it by adding features to make your life easier such as a laundry moniterer that flags clothes as dirty or clean depending on how many times you wear it.
Sustainable Competitive Advantage
We are better than our competitors because our app will help choose your outfit based on the weather and calendar. We find this app important because it will make getting ready in the morning faster. We also plan to come out with updates constantly to make our app faster and easier to use. This is better than the apps that are already out because they have many bugs and they do not come out with many different updates.
Industry Analysis
Our business knows what people want due to the fact that we are younger, giving us easier access to promote our app to a larger audience. We aimed for the young audience so that they have a better understanding of what they are dealing with.
Website Marketing Strategy
Our business knows what people want due to the fact that we are younger, giving us easier access to promote our app to a larger audience. We aimed for the young audience so that they have a better understanding of what they are dealing with.
Magazine Ad
